We look high. We look low. Sometimes it feels like we’ve been looking forever and will keep looking forever more.

Ideas. They’re out there and we know it. But where are they hiding? Why do they keep escaping us? How can we catch them?

Fashion ideas are not always easy to come by. Most ideas get tossed aside because they’re not original or interesting enough. So we constantly search for ideas that will capture our imagination and keep us happily tapping away on our keyboards.

Not everyone is on this quest. Some are overwhelmed with inspiration and can’t find enough time to realise every detail. The rest of us are always on the lookout for exciting fashion ideas to add to our inspiration archives.

Social media has taken on a big role in the fashion industry. It keeps us up to date on everything fashion, gives us our outfit inspiration, and assures us that we are in style. Our aim is to help people dress more uniquely. Everyone wants to make a point to buy things that others wouldn’t, to be different, and stand out from the crowd. We will help fashion follower to remember that each one of us is an individual and our selections of clothing should be a reflection of who we are, as well as what society dictates..